Best Online Booking Systems for Makeup Artists (2025)

Makeup entrepreneurship is not viable without the online booking system automation. If you are searching for one that will change your routine for the better, we’ll share a few top options in this article.

Before you view software options for makeup artists, here is a helpful checklist of what to look for in the online booking system to make sure it fully meets your needs:

• Do you want your own branded site (logo, colors, portfolio, lookbook) or just a booking system?
• Can you list different services, each with its own duration and price?
• Does the system support deposits (to reduce no shows)?
• Which payment methods do you need (credit cards, PayPal, Stripe, in-person POS)?
• Are transaction fees transparent?
• Can you manage schedules for multiple MUAs or assistants (e.g., for big bridal parties)?
• Does it allow different calendars, commissions, or role permissions?
• Can the online booking system for makeup artists send automated reminders (SMS/email)?
• Does it store client notes?
• Is there a way to send seasonal offers and discount campaigns?
• Does it include reporting and analytics for your business?
• Can you manage inventory/expenses (brushes, palettes, disposables)?
• Does it simplify taxes?
• Is there a mobile app for you and your clients?

In our list of online booking systems for makeup artist below, we’ve included software that tries to cover almost all of these features, although in different ways.

BookingPress

BookingPress is an appointment scheduling software for WordPress websites. A wide range of salons and solo entrepreneurs, freelance makeup artists, bridal beauty specialists, and cosmetic consultants use this booking plugin on their sites for online bookings.

BookingPress supports PayPal, Stripe, Mollie, and 10+ other payment gateways to enable your clients to secure their booking with a deposit or pay in full. Moreover, you can accept in-person booking payments right at your place with the Stripe POS Addon.

With BookingPress, you can set up the system to automatically manage bridal trials, party makeup sessions, photoshoot glam looks, or full bridal packages. It supports any service, any number of them, too. If you run a beauty team for bridal parties or fashion events, you can also create and manage schedules for each artist.

In the booking system, you will need to set working hours, service durations (e.g., 60 minute bridal trial or 90 minute airbrush session), pricing, and availability, and clients can self schedule the needed service at any time of the day.

More tools for makeup artists:

• Sell packaged services.
• Sell gift cards.
• Connect email marketing software.

Wellyx

Wellyx is a makeup studio software to help you sell sessions and appointments easily online, on your own site. You can do that thanks to multiple integrations, Stripe and GoCardless in the US, and PayTabs in the Middle East.

There is a full featured board with a scheduler, customers, and reports. Moreover, you can use their POS for on-site payments. Multiple clients report they love how all the processes are seamlessly integrated in one Wellyx app.

More tools for makeup artists:

• Personalized emails and SMS reminders.
• Sell last-minute slots.
• Makeup artist gift card management.

Goldie

Goldie is a well-known scheduling app, particularly for the beauty industry. So, as a makeup artist, you’ll feel it’s made to meet your needs.

Turn on bookings and availability, enable payment processing, track your income, manage deposits, simplify tax prep, and other tools you will always need are packed. Affirm, Afterpay, Klarna, and Zip are supported for payments.

With this online booking system for makeup artists, you can easily offer bridal trials, editorial makeup, or airbrush services with different durations and price points, enable before and after appointment reminders, exclusive discounts on group bookings, etc.

More tools for makeup artists:

• Integrated marketing tools.
• Send payment links.
• Card readers.

WellnessLiving

WellnessLiving is a multipurpose online booking system, and it works well for appointment based businesses.

It’s suited for growing beauty businesses and professional makeup artists, allowing your clients to instantly book makeup sessions, bridal trials, group packages, or cosmetic consultations online or from their mobile devices.

The solution comes with client and staff apps for on the go scheduling, a built in POS system for on-site payments, financial reporting, and even an AI assistant to monitor your trends and performance.

More tools for makeup artists:

• Multi service booking in one cart.
• Smooth inventory tracking.
• Website tailored to your brand.

GlossGenius

With GlossGenius, you and your team get a live calendar view to manage availability, trial session durations, and different service types. This makeup artist online booking system makes it easy to take deposits, accept full payments, and process payments through mobile or card.

A super handy thing, you can automatically track supply inventory (brushes, palettes, beauty blender sets), store digital copies of receipts, and categorize expenses. It’s an entire business management suite in addition to the booking system.

Unlike many other solutions, this one allows you to assign a branded card reader, customize your client experience, and use the built-in form and waivers to gather skincare history or allergy info.

More tools for makeup artists:

• Assign team permissions for the calendar.
• AI tools and insights.
• Buy Now, Pay Later options.

Booklux

With Booklux, your clients can perform self booking on any device, while you get tools to reduce no shows, track service performance, and manage your portfolio of looks with one system.

Among the online booking systems for makeup artist plans, the Plus Package (€11.99/month + VAT) is the sweet spot for growing makeup artists, thanks to the support of crucial things like online booking options, client app access, custom and automated notifications, analytics, and full checkout tools, while still being very affordable.

More tools for makeup artists:

• Booking for large bridal parties and events.
• Deposit & payment processing.
• Detailed analytics.

Let’s Conclude

Choosing the best online booking system for makeup artists is no easy task, with such a variety of software! But as we’ve mentioned right at the beginning, make a list of your needs, then apply your checklist to your search. We hope our highlights in the software review today helped you understand the different ways online booking systems work.

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