Top 10 Free WordPress Google Analytics Plugins to Use in 2025

To integrate Google Analytics with WordPress, you need to download and activate one of the suitable connection plugins. 

However, while you can simply log into your dedicated Google Analytics dashboard using a normal internet browser, why should you even use Google Analytics plugins for WordPress? 

We can pinpoint a few good reasons:

• Setting up Google Analytics for the first time is not a super straightforward process, which is why a plugin can help a lot more than you think.
• Centralize the analytics under one WordPress login, and eliminate the need to log into another platform.
• Better collaborative opportunities and user access control. 
• Easier integration of Google Analytics Tag Manager.
• More flexibility and extra tools aimed at simplifying your interaction with Google Analytics.
• Simplify e-commerce tracking for shops by viewing product reports right in your online store.
• Some plugins offer extra features beyond basic tracking, such as integrating with other analytics services.

What to Look For in a WordPress Analytics Plugin? 

Now that you understand the importance of WordPress analytics plugin, you also need to understand that every plugin has different features. So, why not take a look at the must-have features of WordPress analytics plugins:-

• Easy to use
• Real-time Reporting and Data Visualization
• Multiple Integrations
• Security and performance
• Segmentation of user roles and permissions

Quick Comparison: Our Top Free WordPress Google Analytics Plugins

Is there a free Google Analytics plugin? Sure, there are multiple best options available, but to find out which one is the best, let’s compare. 

Plugin	Key Highlights	Best For	User Level
Site Kit by Google	Official plugin with Analytics, AdSense, Search Console, and Speed Insights	All-in-one Google integration	Easy
MonsterInsights	Real-time stats, GA4 support, funnels, GDPR-compliant reports	Marketers & advanced reporting	Easy
Conversios	GA4 + Ads + WooCommerce tracking, product sync	WooCommerce store owners	Intermediate
ExactMetrics	Real-time stats, tracks links, affiliates, and easy GA4 setup	Affiliate & eCommerce sites	Easy
Analytify	Page-level stats, social/media engagement, WPML support	Bloggers & content creators	Easy
WP Statistics	Full privacy, real-time stats, and GDPR compliant	GDPR-focused users	Intermediate
GA Google Analytics	Simple GA4 code insert, fast setup, lightweight	Developers & minimalist users	Advanced
CAOS	Hosts GA locally, improves performance, privacy-focused	Speed-focused & SEO users	Advanced
Independent Analytics	GDPR-friendly, bounce rate, geo map, simple stats	Personal blogs & privacy fans	Easy
HT Easy GA4	GA4 + eCommerce reports, affiliate tracking, charts	Quick GA4 setup + WooCommerce	Easy

Best Free WordPress Google Analytics plugins for WordPress

So, for our list of the best free WordPress Google Analytics plugins to use in 2025, we’ve chosen the most used, regularly updated, and well-rated solutions you can trust. So, without further ado, let’s jump in.

1. Site Kit by Google – Analytics, Search Console, AdSense, Speed

This is the official free and open-source Google tools dashboard integration tool provided by Google itself and installed on 3M+ websites. 

It is important to understand that it doesn’t just deliver the Google Analytics dashboard integration, but a range of other tools: AdSense, Tag Manager, Search Console, and more.

Why use this plugin?

• A full toolkit of Google services in your WordPress, officially by Google
• Real-time traffic, search, and monetization data inside WordPress
• Detailed metrics for the whole website and individual metrics
• On-time delivery of the latest updates from all the insight types
• Customizable permission levels

2. MonsterInsights  – Google Analytics Dashboard for WordPress

MonsterInsights is the most popular plugin with 3 million active installs and an awesome toolkit to help you integrate Google Analytics with WordPress. 

While some other plugins might be limited at times, this one delivers multiple advanced features with super handy, user-friendly dashboards. It delivers tons of various reports about different aspects of your site: site speed reports, landing page reports, funnel reports, and more. 

Why use this plugin?

• Real-time statistics about your site
• Detailed and powerful audience reports
• E-commerce, content, and user behavior reports
• Support for the Google Analytics 4
• Full GDPR compliance

3. Conversios – GA4, Google Ads, and Multi-Channel Conversion Tracking

Conversios is another highly rated  Google Analytics plugin for WordPress, which is used for tracking, analysing, and growing your business with zero technical knowledge. 

The plugin is trusted by 60,000 stores and easily integrates with Google Analytics 4 (GA4), Google Ads, Microsoft Ads, Meta Pixel, and more. It also offers real-time product sync, server-side event tracking, e-commerce, and lead generation tracking to grow your business and make it reach its full potential. Great for WooCommerce users and site owners so they can easily track 15+ eCommerce events and sync product feeds in real-time.

Why use this plugin?

• Automatically tracks GA4 ecommerce events and conversions
• Integrates with WooCommerce to track product views, purchases, etc. 
• Built-in user-friendly analytics dashboard
• Visual representation of heatmaps and session recording integrations
• Easy to generate Google Analytics general reports

4. ExactMetrics – Monitor Site Performance with Google Analytics

ExactMetrics is a great Google Analytics for WordPress plugin, which was formerly known as GADWP. This is the first choice for all looking for a WooCommerce Google Analytics. 

 It offers advanced tracking features along with multiple real-time reports directly on your WordPress. You can also view key Google Analytics stats directly on your WordPress dashboard. It automatically works with GA4 and easily integrates with WooCommerce Google Analytics, Google AdSense + Google Analytics, AffiliateWP Google Analytics, and so much more. 

Why use this plugin?

• One-click setup with a user-friendly interface 
• Real-time reports and statistics
• Easy to track eCommerce, Affiliate, links, files, etc.
• Shows page views, bounce rates, mobile analytics stats, organic searches, and traffic from social media sites as well

5. Analytify – Google Analytics Dashboard For WordPress

Analytify is a great Google Analytics dashboard alternative that transforms the way you use Google Analytics in general, seamlessly connecting with the frontend and backend of your website. 

This plugin allows you to view page-level statistics (page site views, users, bounce rate, average time on the page) when you are logged in as a website admin. We must admit that the Lite version is very limited compared to the PRO one, but it still can give you the most basic metrics and insights from Google Analytics. 

Why use this plugin?

• You can see Visitors, Page views, New vs. Returning Visitors, Top Pages, Geographic data, etc.
• See geography, social media engagement, product details data, and more.
• Translate into several languages.
• Compatible with WPML.

6. WP Statistics  – The Most Popular Privacy-Friendly Analytics Plugin

If you are looking for a WordPress Analytics plugin with 100% security and a simple UI, you can take a look at WP Statistics. 

WP Statistics is a simple WordPress Google Analytics plugin with advanced features. Some of its advanced features include content and category analytics, data privacy settings, real-time traffic monitoring, and referrals tracking, along with all reports in your WordPress dashboard. You can also customize your dashboard as you like. It is GDPR, CCPA, PECR, and cookie compliance by default, so no worries about your data privacy. 

Why use this plugin?

• Get 100% ownership of your data and full privacy
• Simple analytics dashboard
• All reports are easy to access and manage
• 100% GDPR-compliant
• Super easy to set up with no coding
• Tracks visitor statistics in real-time with filters

7. GA Google Analytics – Connect Google Analytics to WordPress

This free Google Analytics WordPress integration plugin has managed to earn one of the best ratings of 4.9. Its most loved features include the ability to add a tracking code to all pages in clicks (header or footer), with custom markup included.

The plugin also pays special attention to the privacy, cookies, and service data of your customers. It supports such popular tools among customers as Display Ads, Force SSL, User Opt-out, etc. 

Why use this plugin?

• A very user-friendly dashboard to enable the needed functionality with toggles
• Support for Google Analytics 4
• Optimized for fast performance
• Integrated with the native WordPress Gutenberg block editor

8. CAOS – Host Google Analytics Locally

The Host Analytics Locally is a free, highly-rated plugin. It serves as one more robust solution for getting access to your page stats and insights delivered by Google Analytics, but not leaving your WordPress site. 

The bread and butter of this plugin is that it is an extremely lightweight version of GA, Minimal Analytics 4, allowing you to get access to your website stats and not making your website slow. 

Why use this plugin?

• Special focus on the website performance metrics.
• Adding Tracking Code for Google Analytics 4 in clicks to the right parts of your website.
• A special Compatibility Mode that allows you to use the locally hosted file with some other popular Google Analytics plugins.

9. Independent Analytics  – Google Analytics Alternative for WordPress

Independent Analytics is a plugin best for GDPR-friendly analysis. With this plugin, it is dead simple to track, analyse, and generate reports.  

This plugin updates actively and provides real-time reporting of your complete website’s activity. It lists each page by title and includes properties like post type, author, and so much more for more detailed reports. It is a perfect alternative to Google Analytics for tracking visitors, views, traffic, referrers, and bounce rate.  

Why use this plugin?

• Lightweight, fast, and user-friendly
• Fully GDPR-friendly 
• Zero performance Impact
• Geographic data with an interactive world map
• Ideal for simple sites or personal blogs

10. HT Easy GA4 – Google Analytics WordPress Plugin

HT Easy GA4 is a robust WordPress plugin that seamlessly integrates Google Analytics 4 into your website. It offers a unified view of app and web data. With its user-friendly interface, you can access comprehensive standard and eCommerce reports directly from your WordPress dashboard. 

This plugin empowers you to monitor sessions, page views, bounce rates, and track WooCommerce activities like sales performance and product interactions. By using these insights, you can make informed decisions to optimize your online presence and boost revenue.

Why use this plugin?

• Get a unified analytics view across app and web platforms
• Track eCommerce events such as category views, add-to-cart actions, checkout initiations, and purchases.
• Access reports directly from the WordPress dashboard
• Analyze trends using custom time periods
• Use chart comparison over time to track performance changes 
• Monitor affiliate link performance to optimize referral marketing strategies.
• Quick and easy setup with a user-friendly interface, no coding required!

Which free Google Analytics plugin is best to use in 2025 and beyond?

All the WordPress plugins for Google Analytics integration we’ve listed deserve to be called best in terms of many criteria: usability, integration, reports, and all the things you expect to get from this kind of integration. 

It’s up to you which plugin can work best for your needs; however, if you ask us, we would definitely recommend going with Site Kit by Google. There’s a reason why it ranked 1st on our list of top-rated free Google Analytics plugins for WordPress. Site Kit is the official WordPress plugin from Google. Moreover, it’s free of cost with all advanced features, best performance, and is well-rated as well. 

Lastly, all plugins we recommended in this list are completely free and offer advanced features that can help you simplify your whole analysis and tracking process, along with improving your website’s performance as well.