How to Upsell Salon Services Using Online Booking
Want your salon site to upsell services as fast as ChatGPT spins up a recipe for a favorite dish? Well, it’s possible with the online booking system that is designed to work like so. And if you have the right marketing optimization on your site.
We’re eager to explain to you how you can upsell salon services that way, with online bookings integrated and website optimized. And it will cost you less money than expected.
For upsell examples with the salon booking systems, we’ll be using BookingPress, a WordPress booking plugin, to show you how the software can outperform traditional marketing.
We need to use this plugin to show you how particular features can influence your bookings! Super excited to get started.
Upsell Valuable Extras to Salon Services
This is a classic! But that doesn’t automatically mean it’s easy to integrate. Not with BookingPress, though.
This booking plugin allows you to create valuable extras for your salon services, smartly suggesting them in the checkout while a client is making a booking.
For example, for your pet grooming salon, you can add literally any add-ons. Let your booking form say ‘Would you like to upgrade the nail trim to a smooth grind so your pup’s nails don’t snag on furniture?’
How to add? Enable the ‘Service Extras’ add-on inside BookingPress. You create and assign extras to services, and the booking system asks clients whether they want to have more.
Upsell with Packaged Salon Services
When you sell extras, you’re giving clients the option to add them on or not!
But with salon packages, it’s different. If they want the discount for booking more salon services in a package, they need to book the whole package, so it’s an all-in deal.
With a booking system, you can bundle related services in no time to upsell them by featuring on a separate page/as a separate offer.
How to add? Use the Service Package add-on, which is available with the Professional plan of BookingPress.
Upsell with Gift Cards
Create momentum and trigger an ambition by offering clients an opportunity to buy a gift card, which can be redeemed in the booking system on your site.
With BookingPress, you can create beautiful gift cards for your salon, customize their rules, design, and even specify whether they are subject to taxation.
To add a gift cart option as a natural option during booking, checkout, and browsing, simply place it along with a booking form on the same page. You can also place it on the landing/promo page for seasonal offerings, discounts, or regular gift cards. Every gift card will have the Buy Now button.
How to add? Activate the Gift Card add-on from BookingPress and customize gift cards. Clients use the code directly while booking online.
Upsell by Offering Longer Salon Appointments
Don’t just look in the direction of ‘more’ services when you’re thinking of how to upsell salon services with online booking. You are selling time. So try to sell longer sessions, not just more of them!
It’s not a feature you’ll find everywhere, but you will with BookingPress.
Tweak the booking plugin to offer flexible timeslots, highlight why a longer session is worth it, and encourage clients to book extended sessions.
How to add? Customize the Custom Duration add-on. It allows your salon to offer a range of durations and their rates.
Follow Up With Upsell Emails After Booking
When making a booking through the salon appointment reservation system like BookingPress, clients often leave their email address.
This is where automated email marketing steps in and helps you upsell!
By saving client email in segmented lists, you can send any other offers to them later, thus securing your future revenue.
How to add? Connect Mailchimp, AWeber, or Omnisend add-ons in BookingPress to send targeted upsell campaigns to clients after they’ve made a booking.
Promote Unpopular Salon Times
Turn salon slow times into revenue by providing discounts for such timeslots and making the booking system highlight this info automatically.
BookingPress allows you to set up time-based pricing and makes it easily noticeable in the booking form. It requires just a small configuration in the booking plugin.
How to add? ‘Happy hours’ by BookingPress lets you set variable pricing to fill slow times in your salon.
Sell to More People at a Time
The more people come to the salon at the same time, the fuller the staff’s schedules are, the better the revenue you generate.
Why not offer group salon appointments like family visits or couples treatments? Makeup workshop for groups? When the booking system can manage multiple people in one session/timeslot/transaction, it’s an upsell win-win for you.
How to add? With BookingPress’s Multiple Quantity add-on, clients can book for several people in one session, no need to create multiple bookings.
Sell More Services with the Right Salon Booking System Setup
The key conclusion, upselling salon services with online booking, is not just about selling more services; there is a bigger picture:
- Selling longer sessions.
- Increasing the chance of future upsells with personalized emails after the booking.
- Promoting unpopular timeslots, thus, selling more time.
- Promoting affiliation by offering to buy services for someone else with a gift card.
- Selling to groups at a time to increase the final check.
As you can see with the BookingPress example, it’s easy to automate service upsells with the booking system, without the need to cold-call clients or entice them into marketing ploys. Make them feel they are making a choice!
By integrating salon upselling options directly into the booking system, you provide true value to your clients. The whole checkout process feels personalized and quick, while making sure clients get the most value out of their visit.
Related articles:
Brian is a WordPress expert with a decade of developing experience & technical-writing. He enjoys blogging, movies & hiking.
Get BookingPress Premium
60+ Premium Addons
20+ Payment Gateways
Plan starts at just $79
Get Premium Now
