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8 Best WordPress Newsletter Plugins To Boost Conversions in 2024

wordpress newsletter plugins

Manage all your email marketing campaigns from your WordPress dashboard! It’s easy with a range of comprehensive WordPress newsletter plugins available on the market. They make sending emails to your fans and clientele easy and quick, all without leaving your own WP site.

Let’s compare the best WordPress newsletter plugins that we’ve found to help you increase leads and boost conversion with a traditional yet most effective email marketing method.

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5 Truly Best Free WordPress Newsletter Plugins

An awesome thing about free WordPress newsletter plugins is that you can launch your campaigns and not pay any money until your subscription list grows. To help you make up your mind about which WordPress free newsletter plugin to choose, we’ve included their main benefits and the specifics of the free version.

MailPoet

Users: 700,000

A free plan is available for up to 1,000 subscribers and covers an unlimited amount of emails.

MailPoet

If you don’t have any specific preferences of which email automation services you want to use, Mailpoet allows you to choose from the pre-integrated options. Made exclusively to work with WordPress and WooCommerce emails, you can automate your business and shop emails with exclusive and powerful features. For example, in addition to the traditional email newsletter box you can place on the website, customers can subscribe at the WooCommerce shop checkout to your mailing list.

Top benefits:

  • the integrated builder and pre-built templates.
  • segmentation based on interests or purchase history.
  • global deliverability rate is 98.5%.

👉 Get MailPoet 

Mailchimp for WordPress

Users: 2,000,000

It is free for lists with up to 500 email subscribers on Mailchimp.

Mailchimp for WordPress

This WordPress free newsletter plugin will basically connect your WordPress to Mailchimp, one of the most popular automation software for emails, so having an account with Mailchimp is absolutely required. It allows you to create beautiful, accessible signup forms directly within WordPress and get connected to Mailchimp in seconds.

Top benefits:

  • track WooCommerce orders and campaign revenue within Mailchimp.
  • integrates with popular plugins like Contact Form 7, WooCommerce, and Ninja Forms.
  • support for sign-up forms in a pop-up.

👉 Download Mailchimp for WP

Brevo (formerly Sendinblue)

Users: 100,000

A free forever plan with 9,000 emails per month and unlimited contacts.

Brevo

As a powerful multipurpose kit, Brevo gives you tons of options when it comes to email, SMS, Facebook, chat, CRM, and marketing automation tools and settings, all in one. You need to have a registered Brevo account to get access to its features through the plugin.

Top benefits: 

  • set up auto-responders, triggered campaigns, and personalized experiences.
  • custom fields for detailed segmentation.
  • advanced statistics and reporting.

👉 Download Brevo

FluentCRM

Users: 40,000

A free plan includes unlimited contacts and emails, contact segmentation, email campaign management, and list segmentation.

FluentCRM

FluentCRM is a self-hosted email newsletter WordPress plugin, which advertises itself as a comprehensive email marketing feature with a powerful CRM  system all in one. It has it all to help you manage your contacts, send targeted email campaigns, and automate workflows. It also helps built-in integration with Zapier and Pabbly Connect.

Top benefits: 

  • drag-and-drop email builder with pre-designed templates.
  • integrates with WooCommerce, EDD, and several LMs plugins like LearnDash, and FluentForms.
  • trigger automated email sequences based on user actions.

👉 Download FluentCRM

ConvertKit

Users: 40,000

ConvertKit is free for your first 1,000 subscribers.

ConvertKit

It seamlessly works with WooCommerce, GravityForms, and many other instruments to help you easily capture leads, engage subscribers, and even sell more products. Thanks to the dedicated block, it’s easy to work with this WordPress newsletter subscription plugin in the block editor.

Top benefits: 

  • design beautiful email signup forms and landing pages to capture leads.
  • ConvertKit’s intuitive editor to create email newsletters.
  • sell digital goods, pay newsletters, or use WordPress membership features.

👉 Download ConvertKit

Top 3 Premium WordPress Newsletter Plugins with Powerful Features

Premium solutions give you many more tools and flexibility to increase your chances of engaging your customers better and with less effort.

The Newsletter plugin

The Newsletter Plugin

This WordPress newsletter subscription plugin integrates with the most known e-commerce solutions, such as WooCommerce and EDD to help your store convert better. Above that, you can use Google Analytics for campaign tracking, as well as add events from The Events Calendar plugin to newsletters. To help you go about designing emails, there is the visual composer with 20+ blocks for building beautiful emails that display well on any smartphone.

Top benefits:

  • schedule newsletters (daily, weekly, monthly) with different content for each channel.
  • send newsletters based on language, interests, or behavior.
  • free for up to 2,000 subscribers.

👉 Get the Newsletter Plugin

AcyMailing

AcyMailing

AcyMailing is one of the most powerful commercial email newsletter tools for WordPress and Joomla. AcyMailing helps you easily create mobile-friendly emails, integrate multiple apps, including Contact Form 7 and EDD, and ensures perfect deliverability.

Top benefits:

  • beautifully designed drag-and-drop email editor.
  • user segmentation and analytics.
  • reminders for abandoned WooCommerce shopping carts.

👉 Get AcyMailing

Optinmonster

Optinmonster

Using around 97 newsletter templates, you will surely create high-converting lead capture forms with Optinmonster, one of the leaders among the best WordPress newsletter registration plugins. With multiple absolutely unique features, this solution is surely focused on conversions and stellar lead generation.

Top benefits:

  • test different headlines, layouts, and offers with A/B testing.
  • show personalized offers to returning visitors.
  • page level targeting, exit intent detection, and more great behavior automation tools.

👉 Get Optinmonster

Conclusion: Are Premium WordPress Newsletter Plugins Better than Free?

The short answer is no if you mean the general design and performance. This is because nearly always, free newsletter WordPress plugins are ‘limited’ versions of their premium counterparts. If by ‘better’ you mean more features and flexibility, then yes – premium versions are certainly ‘better’. Free plugins may rely on free email services or may have limitations on features and email volume. But some of them, as you can see from our comparison, even offer you unlimited contacts and emails. So, choose wisely and don’t overpay!

Brian is a WordPress expert with a decade of developing experience & technical-writing. He enjoys blogging, movies & hiking.