How to Boost Customer Retention & Loyalty with BookingPress

BookingPress makes it easy to onboard new clients with a modern booking system that allows you to schedule any appointment in a matter of minutes.

However, keeping those clients in your business is a harder task without proper growth and loyalty instruments.

Customer retention and loyalty are built on the convenience, flexibility, and value you can offer. Can BookingPress help you achieve this? Multiple times – yes. But don’t take our word for it.

Even the default booking system, without added add-ons, can help you solve many issues related to customer retention and loyalty. These ones, for instance:

• Automated confirmations and reminders for trust and support.
• Integrated payments online for smooth, quick, and secure transactions.
• Clear availability calendars to improve customer confidence.
• User friendly booking forms, no more drop-offs.

But that’s what you get without an extra strategy!

And you can get even more and build even better relationships. Want to know how?

Let’s walk through some powerful BookingPress features that empower your client to stay with you for a long time.

Use Waitlists and Always Have Slots Fully Filled 

We all know how frustrating it is when a client cancels an appointment, especially at the last minute. But with BookingPress, cancellations can be easily turned into revenue with one simple add-on.

Thanks to the Waitlist add-on, clients can join a queue for fully booked slots. Clients who cancelled are happy they can get the money back, and those who got a slot they desired are even happier!

And they don’t need to constantly watch and refresh your website or call you.

That level of customer care builds serious loyalty.

Reward Clients with Smart Pricing using Dynamic Discounts

There is another growth extension that allows you to create good deals for customers! And all love those!

Take a look at the Happy Hours add-on in your list of extensions in the BookingPress plugin.

It allows you to easily set dynamic discounts or special pricing depending on the time, day, or even specific dates.

For example:

• Lower prices during slower hours (say, early mornings).
• Weekend specials.
• Seasonal promotions to promote customer loyalty.
  

Haven’t tried yet? What’s really important, this helps you make customers feel like they’re getting exclusive options and makes them want to bookmark your offerings.

Let Clients Choose Appointment Duration

Maybe one client needs a quick session, while another prefers something longer? Give them flexibility! If your business can offer flexible appointment durations – like in salons or even classes, you can do that with the BookingPress plugin too.

We have a specified solution for that, the Custom Service Duration add-on. You can give customers the freedom to pick the appointment length they want if that works for your case (and often this is what they really need!).

This flexibility is perfect to:

• Boost satisfaction.
• Increases upsell opportunities (since longer sessions cost more).
• Make your clients feel in control of their time.

These are all loyalty factors!

Create Custom Discounts for Loyal Clients

Add a touch of personalization and support by rewarding repeat customers.

Once again, BookingPress has a special add-on for this purpose called Coupons, which you can find it among the built-in extensions.

With this, you can offer special discounts to returning clients or those booking multiple services at once. You can build any conditions to offer discounts and win the hearts and minds of your customers (a loyalty program, a “thank you” discount, or holiday ads – anything works). Give your clients more appreciation to win their loyalty.

Enable Multiple Services in One Booking for Better Convenience

Convenience is another friend and a huge driver of loyalty. Many clients prefer to book several services at once, for example, hair + nails at a salon, or multiple treatments at a clinic. And you know what, this simple setting with the Cart add-on by BookingPress helps you do just that.

Instead of forcing clients to make separate bookings (and risk them giving up halfway), you let them add everything to one transaction via the booking system.

Use Time Zones for Scheduling Across the Globe

Stress-free and confusion-free booking also adds to loyalty.

If you’re serving international clients, including virtual appointments or calls, time zones… can get everything pretty messy.

BookingPress solves this with its time zone feature, which automatically adjusts appointment slots to the client’s local time. You just need to configure it in a few steps in the plugin settings: read how.

Get ready to boost loyalty when you’re running online consultations, webinars, or coaching sessions! Your brand will look more professional and stress-free, which is a cornerstone of trust.

Simplify Virtual Appointments

To continue the time zone issue discussed above, virtual services are more popular than ever. BookingPress can help you make it more seamless. With the built-in Google & Apple Calendar and Zoom integration, you can:

• Sync staff calendars to avoid double bookings.
• Host online sessions directly via Zoom.
• Keep everything in one place.
  

Clients love the convenience of joining a call with one click! BookingPress and your business can give them such.

Enable Recurring Appointments with Instant Payments

The BookingPress booking plugin for WordPress has solutions for different service types and appointment durations.

For many services (like coaching, tutoring, or beauty treatments) clients often need regular sessions, and if they can pay for it just once, as for a membership, bingo, you got a loyal client!

BookingPress can do that with the Recurring Appointments add-on.

No longer do clients need to rebook manually; all the sessions are set up in advance (loyalty!).

So, How to Use BookingPress to Improve Customer Retention and Loyalty?

Can you imagine that all these things can be achieved with one booking system and a pair of addons?

Customer loyalty comes from consistent, positive experiences, and BookingPress is on guard to give them to you! 

Waitlists, discounts, time zones, or recurring bookings – every feature is designed to make your business more client-friendly and drive retention without hours spent on marketing or development.

Related articles:

• The Hidden Costs of Not Using an Online Booking System
• How to Show Your Availability Online in WordPress
• Best Booking Form Examples for WordPress (With Live Demos)