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How to Build a Dental Clinic Website on WordPress

Build a Dental Clinic Website

If you are looking to grow your dental clinic business, a professional website won’t just help you build a great brand image online but also facilitate various tasks for your customers.

For example, enable them to make an appointment booking or look up information on the working hours in your clinic.

In this “How to build a dental clinic website on WordPress” tutorial, our main focus of interest is key elements of a dental clinic website, feature recommendations, and general design practices.

We provide the following guide assuming that you have already installed the WordPress software on your hosting server.

Find an appropriate dental clinic WordPress theme

WordPress themes designed specifically for dental services and other clinics will help you get your business website up and running in no time.

Apart from that, why is it a good idea to start with the purpose-designed WordPress clinic theme?

  • Turnkey demo data allows you to launch a professionally-looking website almost right after the theme installation.
  • Thanks to using widely recognized colors, such as shades of blue or green, dedicated designs evoke a feeling of trust in customers.
  • If you already have your favorite WordPress page builder (Elementor, the block editor, Divi, etc.), narrowing down your search for themes becomes simpler by focusing on those specifically built with the same page builder you prefer.

To sum up, starting with a dedicated theme will save you a lot of time and money, helping you to be more productive with the website launching as well as customizing routines.

Set up a homepage

This page is crucial to your website in terms of business presentation as well as SEO.

If you are not familiar with the latter, in short, it’s a set of actions on your website that makes it better visible in the search engine page results, such as in Google.

Here are essential parts of the homepage for a dental clinic website:

  1. Header navigation area. Here is where your clinic name and logo must be displayed; additionally the navigation menu with the key pages.
  2. Header area. Your mission message to customers, hot deal, or any other most up-to-date information.
  3. Credentials and certificates. Get your awards and achievements displayed. You can also feature real client testimonials here, but make sure they look trustworthy (e.g. add real links to the personal customer websites or social media accounts).
  4. Imagery and key services. Add a touch of reality to your website by including real-life photos of your clinic and staff. It’s also a good practice to show a few services that you want to promote.
  5. Call-to-action buttons. What pages do you want to send your website visitors to? Make sure to add the appropriate buttons to stimulate engagement.
  6. An extract from the blog. It might be a challenging task to publish a set of posts on a fresh website, but make sure to add an extract from the blog to the front page to improve the cross-linking on your site and boost the visibility of specific content.

You can definitely alter the dental clinic website front page the way you need, make it shorter or longer, include intro videos, add dedicated functionality (shop items, booking software, or online chat), etc. so that as a result, your website helps you achieve your goals.

Showcase your dental services & team

Your dental clinic website should primarily highlight the domains in which you specialize in. This will help potential clients quicker understand if you have suitable solutions for them.

We understand it might be hard to showcase all services and all teams, but it’s crucial to give people an understanding of what you offer, the experience of your practitioners, and general pricing.

It’s a common practice to use comparison tables to present your services and pricing, as well as grid layouts to focus on your team.

Create the contacts page

Whether potential clients want to book online without interacting with your staff or make a call, it’s a rule of thumb that you should have a good-looking, clear, and informative contact us page.

Key elements of a contacts page usually include:

  1. Clinic address with preferably the location shown on a map.
  2. Contact phone numbers.
  3. Email addresses.
  4. Working hours.
  5. Contact form.

This page is one of the most visited on the site, so it’s your task to keep it always up-to-date.

Add dedicated software for appointment bookings

It’s essential to add appointment scheduling software for a dental clinic if you want to enable clients to self-book an appointment in your clinic.

Depending on the software you choose, the process of setup and usage will differ, but it’s always more reasonable to use a WordPress plugin instead of cloud software if you are looking for an affordable solution.

Why should you consider implementing the booking plugin for WordPress on a dental clinic website?

  • Remove a burden from your staff.
  • Reduce operational costs.
  • Improve the appointment tracking information.
  • Boost trust in your business.
  • Automate the sending of notifications to your patients.

Having an automated availability calendar optimized for your business, with smooth booking experiences online, you are sure to build more trust with customers who are now looking for technological conveniences in interactions with clinics.

Show case studies

It’s essential to feature your successes with past clients to encourage new ones to trust your dental clinic. Along with testimonials and diplomas, case studies can help you improve your social proof and make people trust in your capabilities.

You can use different content formats here, for example, record a video, post a timeline, or write a blog post.

Let’s summarize: How to build a dental clinic website for WordPress?

Developing a well-designed and fully operational dental clinic WordPress website can be an effortless undertaking if you adhere to these conventional approaches:

  1. Start with a ready-made clinic WordPress theme to reduce the costs of building and maintaining your own website. 
  2. Highlight your successes on the front page and state your key messages.
  3. Add important functionality features: appointment booking software, online chat with customers, and other suitable functionalities.

Brian is a WordPress expert with a decade of developing experience & technical-writing. He enjoys blogging, movies & hiking.